Lamborghini 'Ad Personam' programme heading

Lamborghini 'Ad Personam' programme - the STORY

'Ad personam', Lamborghini's extensive customization potential.

For Automobili Lamborghini, the Mondial De L'Automobile 2006 (30 September to 15 October) was the opportunity to present its new 'Ad personam' customization program.

'Ad personam' is illustrated by each of the exclusive special edition models on the show: the Lamborghini Murciélago LP 640 Versace and the Lamborghini Gallardo Nera.

Last, but by no means least, the third vehicle exhibited is a Lamborghini Gallardo Spyder, which completes the presence of Lamborghini at its stand 124, aisle A in Hall 4.

The 'Ad personam' Lamborghini customization program – unlimited freedom of creation

The highest level of individuality and exclusivity are the hallmark of 'Ad personam'. This program gives every Lamborghini client the possibility of creating their own unique sports car, personifying their own style down to the last detail. With 'Ad personam', every Lamborghini becomes a unique car.

'Ad personam' offers a multitude of options via which to give both a car's interior and exterior its own unique style. For this purpose, the fabric and color designers from Sant'Agata have created particularly prestigious equipment packages for the entire Lamborghini range. For example, the leather packages offered use only the highest quality leather and offer further scope of personalization via the vanish and stitching. A hint of the race track is felt with the carbon packages, which include a carbon finish for the control panel of the air conditioning, gear change console and handbrake amongst other areas. This high tech material is also available for various mounted parts of the car body.

For the car exterior, personalization options include an extended choice of rims, brake calipers in yellow and silver, plus smoked rear windows and tail lamps.

In addition to the above, almost all clients' further customization requirements can be met. It is as possible to have the car lacquered to match a client's color sample as it is to fulfill special wishes regarding the color of the leather, Alcantara or thread used for the seams. The only limits are those set by Lamborghini's own quality standards, with which any modification made must comply.

'Ad personam' is available for Automobili Lamborghini's entire model range: The Murciélago LP640, Murciélago Roadster, Gallardo and Gallardo Spyder.


Print this article

Advertisement

The five most recent articles on LamboCARS.com

Hamann Limited conquers European roads


We've seen the Hamann Limited at the Geneva Auto Show, but now it grabs attention on the open road ... European roads
(added on July 22. 2014)

The Lamborghini Resonare concept by Paul Czyzewski


A very impressive concept car that mixes design elements from the new Huracan and the Veneno into a stunning design
(added on July 19. 2014)

Aventador by MVM Automotive Design


A very impressive tuning package for the Lamborghini Aventador coupe and Roadster featuring lots of carbon fiber
(added on July 15. 2014)

Lamborghini Huracan Super Trofeo is ready for testing


Automobili Lamborghini just published a press release stating the new Super Trofeo race car based on the Huracan is already heading for shakedown testing.
(added on July 15. 2014)

Lamborghini Huracan Super Trofeo is ready for testing PRESS RELEASE


The official press release from Automobili Lamborghini SpA on the new Huracan Super Trofeo shakedown testing
(added on July 15. 2014)


QUICK search Yes / No


Return to top of page


Lambonews

Lamborghini 'Ad Personam' programme

October 1. 2006

Text © Fourtitude

Leave a comment

What do you think about this ?

LamboIMAGES

The 'Branding package' is only one possible customization option from the 'Ad personam' programme
1280x1029px (2400x1929px)

How about these amazing looking, silver finished Callisto rims on your Gallardo
1280x756px (2400x1417px)

Another option in the Ad Personam program are color coded or silver painted brake callipers.
1280x960px

337 - 6038 - 126

Sponsored links

Advertisement

advertising

advertising

advertising