Lamborghini 'Ad Personam' programme heading

Lamborghini 'Ad Personam' programme - the STORY

'Ad personam', Lamborghini's extensive customization potential.

For Automobili Lamborghini, the Mondial De L'Automobile 2006 (30 September to 15 October) was the opportunity to present its new 'Ad personam' customization program.

'Ad personam' is illustrated by each of the exclusive special edition models on the show: the Lamborghini Murciélago LP 640 Versace and the Lamborghini Gallardo Nera.

Last, but by no means least, the third vehicle exhibited is a Lamborghini Gallardo Spyder, which completes the presence of Lamborghini at its stand 124, aisle A in Hall 4.

The 'Ad personam' Lamborghini customization program – unlimited freedom of creation

The highest level of individuality and exclusivity are the hallmark of 'Ad personam'. This program gives every Lamborghini client the possibility of creating their own unique sports car, personifying their own style down to the last detail. With 'Ad personam', every Lamborghini becomes a unique car.

'Ad personam' offers a multitude of options via which to give both a car's interior and exterior its own unique style. For this purpose, the fabric and color designers from Sant'Agata have created particularly prestigious equipment packages for the entire Lamborghini range. For example, the leather packages offered use only the highest quality leather and offer further scope of personalization via the vanish and stitching. A hint of the race track is felt with the carbon packages, which include a carbon finish for the control panel of the air conditioning, gear change console and handbrake amongst other areas. This high tech material is also available for various mounted parts of the car body.

For the car exterior, personalization options include an extended choice of rims, brake calipers in yellow and silver, plus smoked rear windows and tail lamps.

In addition to the above, almost all clients' further customization requirements can be met. It is as possible to have the car lacquered to match a client's color sample as it is to fulfill special wishes regarding the color of the leather, Alcantara or thread used for the seams. The only limits are those set by Lamborghini's own quality standards, with which any modification made must comply.

'Ad personam' is available for Automobili Lamborghini's entire model range: The Murciélago LP640, Murciélago Roadster, Gallardo and Gallardo Spyder.


Print this article

Advertisement

The five most recent articles on LamboCARS.com

Will Lamborghini enter LMP1 racing in the future


There will be a Squadra Corse developed Huracan GT3 soon, but Lamborghini is now also looking at LMP1 racing as Audi might go for F1 in the future
(added on December 19. 2014)

Aventador LP700-4 Pirelli Edition


A celebration between two historical brands in the form of an exclusive new series based on the current V12 Lamborghini flagship, the Aventador
(added on December 19. 2014)

The Lamborghini Asterion might become a limited production model


The hybrid Asterion LPI910-4 was intended as a luxurious GT concept to show the world what Lamborghini could create ... now a limited production might happen.
(added on December 16. 2014)

Art Cars of Art Basel in Miami shows Huracan and Aventador


What if you own a Lamborghini only to discover your friend has the same one ... you ask an artist to turn it into an art car.
(added on December 15. 2014)

Calendar for the 2015 Blancpain Super Trofeo series


2015 Lamborghini Blancpain Super Trofeo calendar confirmed, six rounds in Europe, Asia and North America with the World Final in Sebring
(added on December 15. 2014)


QUICK search Yes / No


Return to top of page


Lambonews

Lamborghini 'Ad Personam' programme

October 1. 2006

Text © Fourtitude

Leave a comment

What do you think about this ?

LamboIMAGES

The 'Branding package' is only one possible customization option from the 'Ad personam' programme
1280x1029px (2400x1929px)

How about these amazing looking, silver finished Callisto rims on your Gallardo
1280x756px (2400x1417px)

Another option in the Ad Personam program are color coded or silver painted brake callipers.
1280x960px

337 - 7208 - 142

Sponsored links

Advertisement

advertising

advertising

advertising