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Lamborghini 'Ad Personam' programme - the STORY

'Ad personam', Lamborghini's extensive customization potential.

For Automobili Lamborghini, the Mondial De L'Automobile 2006 (30 September to 15 October) was the opportunity to present its new 'Ad personam' customization program.

'Ad personam' is illustrated by each of the exclusive special edition models on the show: the Lamborghini Murciélago LP 640 Versace and the Lamborghini Gallardo Nera.

Last, but by no means least, the third vehicle exhibited is a Lamborghini Gallardo Spyder, which completes the presence of Lamborghini at its stand 124, aisle A in Hall 4.

The 'Ad personam' Lamborghini customization program – unlimited freedom of creation

The highest level of individuality and exclusivity are the hallmark of 'Ad personam'. This program gives every Lamborghini client the possibility of creating their own unique sports car, personifying their own style down to the last detail. With 'Ad personam', every Lamborghini becomes a unique car.

'Ad personam' offers a multitude of options via which to give both a car's interior and exterior its own unique style. For this purpose, the fabric and color designers from Sant'Agata have created particularly prestigious equipment packages for the entire Lamborghini range. For example, the leather packages offered use only the highest quality leather and offer further scope of personalization via the vanish and stitching. A hint of the race track is felt with the carbon packages, which include a carbon finish for the control panel of the air conditioning, gear change console and handbrake amongst other areas. This high tech material is also available for various mounted parts of the car body.

For the car exterior, personalization options include an extended choice of rims, brake calipers in yellow and silver, plus smoked rear windows and tail lamps.

In addition to the above, almost all clients' further customization requirements can be met. It is as possible to have the car lacquered to match a client's color sample as it is to fulfill special wishes regarding the color of the leather, Alcantara or thread used for the seams. The only limits are those set by Lamborghini's own quality standards, with which any modification made must comply.

'Ad personam' is available for Automobili Lamborghini's entire model range: The Murciélago LP640, Murciélago Roadster, Gallardo and Gallardo Spyder.

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