Lamborghini debuts new customization studio and fully personalized venue in New York City
The Lamborghini Lounge New York City is located in the Chelsea neighborhood on Manhattan’s west side, where you can get a first-person view of the Lamborghini brand ethos and their DNA while being in an environment that reminds you of the Sant’Agata facilities, the 5,400 square-foot Lounge is open on appointment only mind you.
Inside the Lamborghini Lounge NYC, both customers and fans are able to get eye-to-eye with some of the most amazing cars made in Sant’Agata, more often than not, the exclusive never-before-seen car even, as right now there is the stunning Huracán STO present for a very short time, and the limited edition Lamborghini Sián, the first hybrid from Sant’Agata of which only 63 units are built, all sold out before the public even got to see the car for the first time.
But the Lamborghini Lounge NYC isn’t only about the stunning cars from Italy, customers and friends can also book this venue for private meetings, and even events are a possibility, all while enjoying the best Italian culinary experiences, and bespoke exhibitions that are in the pipeline for this flagship environment.
The Lounge covers a two-story gallery-style setup, guests are able to be welcomed by an exclusive concierge, while the meeting rooms come with a complete, full-service kitchen created by renowned Italian masters from La Dolce Vita, if a private gathering is held, the host will have a dedicated Italian chef available for the catering, that’s the Lamborghini way of life for you.
The new Lamborghini Lounge NYC is also a kind of ‘home from home’ as it will double as an outpost for Lamborghini in Sant’Agata, there is a complete Ad Personam studio setup inside this venue, where customers or prospects will be able to see and feel the different shades of leather, paint samples, wheel designs, stitching colors, and with the help of an Ad Personam guide, put together their bespoke Lamborghini, completely in 3D, before signing the contract. Do keep in mind Ad Personam requests usually have to be approved by the factory before production begins.
Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini, stated: “This unique space will serve as Lamborghini’s outpost in one of the world’s greatest cities, the Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant’Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC.”
Actually, the Lamborghini Huracan STO made her debut in New York at the Lounge, finished in the presentation shade of Blu Laufey with the orange sections, but also something very special was on display for the first time … the Roger Dubuis Excalibur Huracán STO watch, a 45mm timepiece created in partnership with Squadra Corse, only 88 units of this watch will be made, all in the iconic STO livery … at the Lounge the watch was presented by levitation in the watchmaker’s notable Gravity Window!
If you would like to get in touch with the Lamborghini Lounge NYC, and possibly arrange an appointment, you can email them:
LAMBORGHINI LOUNGE NEW YORK CITY
Hours: By appointment only