Since the introduction of the Lamborghini Urus, the world’s first Super SUV, sales have been breaking records every year for the last nine years in a row. In 2018 they managed to deliver 5,750 cars to customers … for the 2019 fiscal year, they raised that number by no less than 43% … up to 8,205 units, almost 5,000 of those are accounted to the Urus mind you.
If you take a look at the sales figures for 2017 you’ll notice they went from 3,815 to more than double that number in only two years, and while both the V10 and the V12 models are still selling strong, this impressive number is mostly due to the Urus that sold no less than 4,962 units in 2019 … against 2,139 Huracán and 1,104 Aventador.
At this time Automobili Lamborghini SpA has 165 official dealers in 51 countries all over the world, the Asia Pacific region has grown the most in 2019 with 2,162 Lamborghini delivered (+66%) while America raised sales by 45% to 2,837 units and the EMEA region managed a 28% increase to 3,206 units in Europe, the Middle East, and Africa.
Without a doubt, the United States of America is still the single largest market with 2,374 Lamborghini sold, but the UK also received 658 cars while Germany took 562 of Sant’Agata finest in 2019.
Automobili Lamborghini SpA is looking forward in 2020, they will continue to develop hybrid models for the next-generation of exotics to be built at Sant’Agata, in 2019 they introduced the Huracan EVO both in Coupe and Spyder version while they Aventador SVJ Roadster was also shown to the public at the 2019 Geneva Motor Show … but then the Huracan Sterrato was shown as a concept while in August they unveiled the Aventador SVJ 63 Roadster at Monterey Car Week in the USA but probably the most eagerly awaited model was the Sian FKP 37 unveiled at the IAA Frankfurt Motor Show … the very first hybrid Lamborghini production model, albeit limited to only 63 units.
But now Lamborghini has decided to unveil their new cars at private, invitation-only events for customers and media, the first result of this decision will be the absence of Lamborghini at the most important show in Europe … Lamborghini will not be present at the 2020 Geneva Motor Show!
So if Lamborghini will release a hybrid version of the Urus, or the Roadster version of the Sian … we’ll not be able to admire and photograph it in Geneva in March … most of the public will never see these cars now. And what about the Aventador successor and Huracan replacement then … all of these will probably be unveiled to a select group of VIP only, and no longer to the general public that has been going to these motor shows … thousands and thousands of people will no longer be able to admire the new Lamborghini cars in Geneva it seems.