A Podcast Series from Lamborghini’s Female Advisory Board
In October 2020, Lamborghini’s Female Advisory Board, known internally as FAB, stepped into territory no rival supercar maker had claimed: a branded podcast series built around the personal narratives of the women who advise the company. Called FAB Talks, the eight-episode run is available on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and Lamborghini’s own FutureFAB portal. Each installment follows one board member through her story of professional challenge, personal transformation, and identification with the Lamborghini brand.
The FAB itself dates to 2018, created to foster dialogue between women inside the company, female customers, and a broader international network of accomplished professionals. Until this podcast, that dialogue played out in private meetings held in cities like Los Angeles, London, Dubai, and Tokyo. FAB Talks moved the conversation into a medium anyone can access, and in doing so revealed how deliberately Lamborghini has been cultivating an audience far beyond its traditional supercar buyer.
Who Are the Eight Women?
The roster is deliberately varied. Natalia Aranovich is a prominent attorney based in Los Angeles who grew up in Brazil. Denise Yeung is a Hong Kong businesswoman who also races competitively. Zena Kaddour serves as creative director of an Australian jewelry brand. Olga Iserlis plans international events from a base in Singapore. Nathalie McGloin, a UK racing driver who competes from a wheelchair, also serves as President of the FIA Disability and Accessibility Commission. Natali Itani is a Dubai-based entrepreneur. Kristin Gilkes is an American mathematician whose work involves crime analysis. And Michele Roberts, at the time of recording, served as executive director of the National Basketball Players Association in the United States.
Lamborghini describes each woman as a challenger who overcame significant obstacles to reshape expectations. Whether that framing transcends corporate language depends on the individual episodes, but the professional breadth is genuine. A wheelchair-bound racing driver and the head of the NBA players’ union occupy very different worlds, and the fact that both identify with the Lamborghini brand says something about the company’s reach well beyond its traditional customer profile.
Why This Matters for Lamborghini Enthusiasts
Supercar brands rarely invest in content that does not directly sell a car. A podcast about personal transformation sits a long way from the usual launch video or track walkthrough, and that distance is precisely the point. Lamborghini’s then Chief Marketing and Communication Officer, Katia Bassi, framed the initiative in the context of the company’s own evolution:
“Lamborghini is a brand that itself is constantly transforming, driving for new levels of ground-breaking technologies, innovation and success, addressing and overcoming obstacles to create the Lamborghini of tomorrow.”
Bassi pointed to the Urus as evidence: a third model line that doubled the production site, doubled volumes, brought 700 new hires, and attracted a customer base of which more than 70 percent were new to the brand. The Urus fundamentally changed who buys a Lamborghini, and FAB Talks reflects that shift. A company whose customer base once skewed overwhelmingly male and enthusiast-driven now courts a far wider audience, and content like this podcast is part of how it builds loyalty with that expanded community.
For existing enthusiasts, the practical takeaway is commercial. A broader, more diverse customer base supports the revenue that funds the V12 flagship, the naturally aspirated racing programs, and the engineering ambitions that define the cars we care about most. The Urus subsidizes the Revuelto, in effect. Initiatives like FAB Talks help sustain the ecosystem that keeps Sant’Agata Bolognese building extreme machines.
The Broader FAB Initiative
The podcast sits within a larger structure. FAB members from around the world participate in meetings and maintain connections through a community-only online portal. In 2019, Lamborghini announced the Future FAB Innovation and Transformation Award, aimed at women under 30 and recognizing achievement in technology, sustainability, and art.
No other major supercar manufacturer runs a comparable advisory board with this kind of public content output. Ferrari, McLaren, and Porsche all sponsor women in motorsport and run diversity programs internally, but a branded podcast series built around the personal narratives of board members is a distinctly different approach. It positions Lamborghini as a lifestyle and identity brand rather than purely a performance brand, a stance that aligns with the company’s post-Urus commercial reality and reinforces the same thesis the podcast itself embodies: that the people drawn to the bull badge are defined less by what they drive than by how they see themselves.
What Remains Unconfirmed
Lamborghini did not disclose listener numbers, episode lengths, or whether the series would continue beyond the initial eight installments. The original announcement, dated October 2020, treats the launch as a standalone event. Whether FAB Talks evolved into a recurring series or remained a one-time project is not confirmed in any available material.
The FutureFAB portal and major podcast platforms were listed as distribution channels at launch; availability may vary today, and listeners interested in the series should check current platform listings directly. Lamborghini also did not specify how FAB membership is selected or how large the board is beyond the eight women featured in this initial run.
The Enthusiast Angle
Brand-building content like FAB Talks will never generate the same excitement as a new V12 reveal or a Daytona podium finish. The more interesting question for Lamborghini watchers is what it signals about the company’s long-term communication strategy. The Urus brought buyers who had never previously considered the brand. Retaining those buyers, and converting their loyalty into future purchases of higher-margin supercars, requires content and community that extends beyond horsepower figures. FAB Talks is a small piece of that puzzle, and for readers who follow Lamborghini as a business as well as a builder of extraordinary cars, it is worth knowing about.
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