In 2023, Automobili Lamborghini, celebrating its 60th anniversary, achieved a historic milestone. For the first time in its illustrious history, the House of Sant’Agata Bolognese surpassed 10,000 cars delivered in a year, with a final tally of 10,112 vehicles. This represents a commendable 10% increase over the previous year, continuing the growth trend seen in recent years.
On the occasion of Lamborghini’s Sales Record, Chairman and CEO Stephan Winkelmann expressed immense pride in this achievement and attributed it to the collective effort and dedication of the entire Lamborghini team. He emphasized the importance of teamwork in reaching this milestone and highlighted the brand’s readiness to embrace new challenges in 2024.
Lamborghini Sales Record In 2023: Global Reach and Diverse Customer Base
The distribution of vehicles was balanced across three macro-regions, with the EMEA (Europe, Middle East, Africa) leading with a 14% increase, delivering a total of 3,987 cars. The Americas closely followed this with a 9% increase (3,465 units), and the APAC (Asia-Pacific) region increased by 4% (2,660 units). Notably, the United States continued as the top market with 3,000 cars delivered, followed by Germany, Chinese Mainland, Hong Kong, Macau, the United Kingdom, Japan, the Middle East, South Korea, Italy, Canada, Australia, France & Monaco, Switzerland, Taiwan, and India.
Model-Specific Success and the Rise of Revuelto
The Urus Super SUV confirmed its continuing success with 6,087 vehicles delivered. The Huracán set another record with 3,962 cars delivered. Additionally, 63 vehicles with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.
2023 also marked the launch of the Lamborghini Revuelto, the first V12 HPEV (High-Performance Electrified Vehicle) hybrid super sports car. Orders for the Revuelto have already been extended into late 2026. This launch aligns with Lamborghini’s electrification plan, ‘Direzione Cor Tauri,’ which includes the unveiling of the Lamborghini Lanzador concept car, a precursor to the brand’s first all-electric model, and the debut of the Lamborghini SC63 for the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.
A Future of Continued Success and Innovation
Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer, acknowledged this outstanding achievement as a testament to the brand’s growing global perception and the effectiveness of its strategic approach. He noted the critical role of Lamborghini’s network of 184 dealerships in 54 different markets in this success. The aim for 2024 is to maintain this growth trend in the three macro-regions, bolstered by the contribution of the Lamborghini Revuelto.
The results of 2023 signify not only a continuation of a well-charted strategy but also point towards a future where Lamborghini aspires to reach new heights and further cement its success in the luxury automotive space.