Lamborghini Urus S Vs BMW X5M Competition: Brutal Raw Power Plus Intelligent Tech

Does Urus Still Makes sense?

Lamborghini urus s vs bmw x5m competition
Lamborghini Urus S Vs BMW X5M Competition

Is there a continuing appetite for heightened speed and performance in SUVs, even if it means a steeper price tag? Undoubtedly, the answer is a resounding “Yes.”

Brands like Audi and BMW have long been pioneers in offering high-speed performance variants alongside their regular lineup. But now, even Cadillac has joined the fray with a high-performance take on its iconic Escalade. This trend underscores the growing consumer preference for performance SUVs, demonstrating that many are willing to invest more for superior performance, enhanced comfort, and premium features.

Recently, the 2024 BMW X5M Competition and X6M Competition have made significant strides in performance, placing them squarely in the crosshairs of top-tier ultra-fast SUVs, notably the Lamborghini Urus S.

To put things into perspective, the 2024 X5M Competition, priced at $122,300, boasts a twin-turbocharged 4.4-liter V-8 engine, delivering a remarkable 617 horsepower and 553 pound-feet of torque (more on this in our dedicated drivetrain and performance breakdown).

In contrast, the Lamborghini Urus S has a heftier price tag of around $233,263. But with that, not only do you get the prestigious Lamborghini emblem and a robust 4.0-liter twin-turbo V8 engine, churning out 650 HP and 626 lb-ft of torque. On paper, the Urus edges out the X5M Competition in speed by a mere 0.3 seconds.

Equipped with this basic knowledge of their specs, let’s delve deeper into comparing the Lamborghini Urus and BMW X5M Competition to discern what truly sets these exceptional SUVs apart.

Lamborghini Urus S Vs BMW X5M Competition: Design Philosophy

Quick Summary: While both the Lamborghini Urus S and BMW X5M Competition are iconic representations of luxury SUVs, their design philosophies diverge in distinctive ways. The BMW X5M Competition melds luxury with sportiness, evident in its sleek “negative design” headlights and motorsport-inspired kidney grills while introducing more luxurious accents like the piano black detailing.

On the other hand, the Lamborghini Urus S, true to its supercar lineage, emphasizes aggressive aerodynamics, featuring a striking hexagonal grille and Y-shaped LED lights, coupled with a side profile marked by angularity and a performance-centric rear with twin dual-exhaust tips. The result contrasts BMW’s blend of luxury and sport and Lamborghini’s undiluted performance aesthetic.

BMW X5M Competition

Lamborghini urus s versus bmw x5m competition
the bmw x5m competition

Let’s dive into the refreshed design of the new BMW X5M. Right off the bat, the car’s facelift is evident, particularly at the front. The headlights have undergone a notable transformation, adopting a sleeker look. They maintain a double lamp configuration, but what stands out is their “negative design,” a term coined by BMW, giving them a slight slant to the left.

Another striking update is the Motorsport-inspired kidney grills. With their bold horizontal slats, these grills are further enhanced by an auto grille accent, creating a luxurious impression with its matte black finish and piano black detailing at the bottom. While the piano black finish might not be everyone’s cup of tea, BMW asserts it’s a deliberate choice to emphasize the vehicle’s luxury quotient.

BMW has also introduced a new sport package for the X5M, aptly named the M Sport Pro package. This package comes with additional blacked-out accents that complement the vehicle’s aesthetics. For those looking for color variety, BMW’s individual program offers an impressive 50 shades for exterior color selection.

As for the side profile, it remains relatively unchanged. However, BMW now offers dual-tone wheels that are undeniably bold, fitting for the X5M. These wheels measure 295 x 35 21 inches, and customization options for the calipers are available. The X5M Competition, for instance, boasts red calipers. True to form, BMW doesn’t shy away from flaunting their badges, evident from the multiple logos scattered across the vehicle.

Moving to the rear, the X5M now sports redesigned taillights that seamlessly wrap around the car, retaining BMW’s iconic L-shape. There’s also a subtly revised rear diffuser, though the changes are so nuanced they might escape the casual observer.

Lamborghini Urus S

Lamborghini urus s versus bmw x5m competition

By now, many know that the top-selling Lamborghini Urus has undergone a mid-cycle refresh since its 2017 launch in the competitive SUV market. Yet, even die-hard Raging Bull enthusiasts may need help to pinpoint the visual tweaks distinguishing the new Urus S from the original.

At first sight, the Lamborghini Urus S showcases a striking hexagonal grille – a hallmark of the brand’s design. This bold grille isn’t just for show; it significantly enhances airflow to the potent engine beneath. Its sleek, Y-shaped LED headlights, reminiscent of Lamborghini’s supercars, give the Urus a formidable presence.

With its large air intake, the front bumper bolsters aerodynamics and cooling, capturing the SUV’s sharp and edgy design. On the sides, the Urus S sports wheel sizes range from a sturdy 21 inches to a whopping 23 inches, making it one of the largest in the luxury SUV segment.

Its side view, marked by a sloping roofline and pronounced wheel arches, smoothly carries the angular design from nose to tail, emphasizing its sporty heritage. At the back, Y-shaped taillights mirror the front, maintaining a cohesive design narrative—the built-in diffuser and twin dual-exhaust tips round out the performance-centric look.

Lamborghini Urus S Vs BMW X5M Competition: Engine and performance

Quick Summary: The 2024 BMW X5M Competition features an upgraded S68 4.4-liter twin-turbocharged V8 mild-hybrid engine, providing an additional 12 horsepower and 148 pound-feet through its electric component. This SUV offers enhanced efficiency, reduced emissions, and an improved 8-speed M Steptronic transmission for crisper shifts. On the other hand, the Lamborghini Urus S houses a potent 4.0-liter V8 engine, shared with Audi but distinctively tuned by Lamborghini. Producing 657 horsepower and 627 lb-ft of torque, it employs an eight-speed ZF 8HP automatic transmission with an all-wheel-drive system that can adjust torque distribution for dynamic performance.

BMW X5M Competition

Lamborghini urus s versus bmw x5m competition
the x5m competition in motion

The 2024 X5 M showcases a revamped engine. Swapping out the previous 4.4-liter twin-turbocharged V8, it now boasts a state-of-the-art S68 4.4-liter twin-turbocharged V8 mild-hybrid engine. The electric component of this hybrid system produces an additional 12 horsepower and 148 pound-feet, with its 48-volt system doubling as a starter generator. With the integration of this electric motor, the SUV achieves greater efficiency and produces fewer emissions.

The V8 engine, concealed under the hood, employs twin turbochargers, delivering 617 horsepower and 553 pound-feet of torque. The revamped 8-speed M Steptronic transmission has improved gear ratios and crisper shifting. Furthermore, its variable all-wheel-drive system provides the driver with options: ensuring optimal traction on all wheels or enhancing agility with the rear-biased Track mode.

According to BMW, the X5 M Competition will sprint to 60 mph in just 3.7 seconds.

Lamborghini Urus S

Lamborghini urus s versus bmw x5m competition
urus s in motion

Nestled within the Urus S is a formidable 4.0-liter V8 engine, a design shared with its Volkswagen Group kin, Audi. However, Lamborghini stamps its distinct mark on this engine through unique tuning and upgrades. This engine has twin turbochargers, ensuring swift response and impressive power output. Regarding raw numbers, the Urus S stands tall, producing a staggering 657 horsepower and 627 lb-ft of torque, rightfully placing it atop the performance SUV leaderboard.

The SUV employs the eight-speed ZF 8HP automatic transmission to manage this power. The Urus S’s all-wheel-drive system harnesses this immense force, guaranteeing top-tier traction across diverse terrains. While the system retains the signature rear-biased Lamborghini driving experience, it can divert torque to the front wheels when necessary, balancing dynamic performance and stability.

Lamborghini Urus S VS BMW X5M Competition specification

Specifications Lamborghini Urus S BMW X5M Competition
Top Speed (Kmph) 306 250
Acceleration (0-100 kmph) (seconds) 3.3 3.8
Engine 3996 cc, 8 Cylinders In V Shape, 4 Valves/Cylinder, DOHC 4395 cc, 8 Cylinders In V Shape, 4 Valves/Cylinder, DOHC
Engine Type 4.0 liter Twin-Turbo engine M TwinPower Turbo V8 engine
Fuel Type Petrol Petrol
Max Power (bhp@rpm) 657 bhp @ 6000 rpm 617 bhp @ 6000 rpm
Max Torque (Nm@rpm) 850 Nm @ 2250 rpm 750 Nm @ 1800 rpm

Lamborghini Urus S Vs BMW X5M Competition: Ride And Handling

Quick summary: The 2024 BMW X5M Competition impresses with its adaptive M suspension, M-centric kinematics, active M differential, and M Servotronic steering. Yet, its lowered ground clearance limits off-road capabilities, and the substantial 21-inch and 22-inch wheels, aimed for performance, might compromise ride comfort.

In contrast, the Lamborghini Urus S showcases a sophisticated suspension blending adaptive air functionalities and active roll mechanisms, resulting in exemplary road adaptability. While its expansive tires offer tremendous grip, its size and weight slightly hamper agility compared to traditional Lamborghini models. The carbon-ceramic brakes, measuring a significant 440 mm at the front, provide excellent stopping power, though they can be sensitive. Its all-wheel-drive system, derived from Volkswagen but tailored by Lamborghini, stands out, but the SUV’s inherent weight and design influence its driving characteristics.

BMW X5M Competition

Lamborghini urus s versus bmw x5m competition

The 2024 BMW X5M Competition undeniably establishes itself as an apex predator in high-performance SUVs, bolstered by its sophisticated aesthetics and enhanced powertrain.

The adaptive M suspension, replete with Dynamic Damper Control and specialized M-centric kinematics, ensures the behemoth, which weighs nearly 5500 pounds, moves with a fluidity that belies its dimensions, devouring rough terrains and twisty roads with equal aplomb. This is further complemented by an active M differential that elevates wheel traction and power distribution. Moreover, the M Servotronic steering feels keen, reacting promptly to driver inputs, and the giant M Compound brakes exhibit remarkable fortitude, shedding speed with consistent zeal.

However, for all its mechanical brilliance, the X5M Competition is not without its flaws. Its lowered ground clearance, while manageable in urban settings, curtails its ability as a versatile SUV—those seeking off-road escapades might find it lacking. Additionally, the massive 21-inch and 22-inch wheel setup, albeit visually imposing, might be viewed by purists as overkill, potentially impacting ride quality.

Choosing large wheels wrapped in performance rubber might not bode well for those prioritizing comfort over agility. While the X5M Competition excels in power and road dynamics, it must be revised to deliver a comprehensive SUV experience.

Lamborghini Urus S

Videoscreenshot youtube 2022lamborghiniurusstandingmiletopspeedtest 013

The Lamborghini Urus S is a study in contrasts regarding its handling. Positively, its avant-garde suspension seamlessly combines adaptive air functionalities with active roll mechanisms. The result? A buttery-smooth journey on standard roads and a strikingly agile performance on winding lanes or racetracks. Its expansive, high-grade tires confer an unexpected grip for its size, allowing it to tackle sharp turns with grace. However, its substantial dimensions and heft limit its agility, especially compared to classic Lamborghini racers. While it stands out among sporty SUVs, it doesn’t quite reach the zenith of its sleeker siblings. Its potent carbon-ceramic brakes, although effective, can be touchy during casual drives, requiring a gentler touch to avoid abrupt halts.

A closer look at its specifications reveals robust carbon-ceramic brakes, with the front discs measuring an impressive 440 mm (17.3 inches) to ensure unparalleled braking efficiency. The SUV’s suspension expertly marries adaptive air features with active roll stabilization, promising comfort and peak dynamism.

A standout feature is Lamborghini’s refined all-wheel-drive mechanism. Though it inherits from the Volkswagen Group’s technology, Lamborghini technicians have optimized it to meet their rigorous performance criteria. In a nutshell, the Lamborghini Urus S epitomizes a fusion of luxury and vigor. However, its SUV blueprint and significant weight, even with its cutting-edge systems, influence its driving nuances.

Lamborghini Urus S Vs BMW X5M Competition: Interior

Quick summary: The BMW X5M Competition boasts a familiar yet refined interior with a sweeping dashboard display that integrates a 12.3-inch digital instrument cluster and a 14.9-inch infotainment touchscreen. While the latest iDrive 8 software powers the infotainment system, it’s considered less intuitive than its predecessor.

On the other hand, the Lamborghini Urus S epitomizes Italian luxury with seating options draped in premium leather and Alcantara. Its dual touchscreen infotainment system, the Lamborghini Infotainment System III, distinctly separates entertainment and climate controls. Practicality is highlighted by the Urus S’s generous 616-liter cargo capacity.

BMW X5M Competition

Lamborghini urus s versus bmw x5m competition
bmw x5m competition interior

Inside the BMW X5M Competition, the design remains refined yet understated. The dashboard retains its familiar design, dominated by a sweeping display encompassing a 12.3-inch digital instrument cluster and a 14.9-inch infotainment touchscreen. This setup begins just behind the leather-wrapped steering wheel and spans most of the dash.

The onboard infotainment system is powered by the latest iteration of BMW’s iDrive 8 software. However, some may find this version less intuitive than its predecessor. The display responds to various inputs: hand gestures, voice commands, and a central rotary dial. Standard features include Apple CarPlay, Android Auto, and a premium Harman/Kardon sound system. For those with a taste for even higher audio quality, a Bowers & Wilkins system is available.

The steering wheel is detailed with paddle shifters and distinctive red M drive-mode buttons. Other standard inclusions are ambient interior lighting, an expansive head-up display, a heated steering wheel, heated front armrests, and premium materials.

Additional luxury touches, such as upscale leather upholstery, front seats with massaging, heating and cooling functions, and heated rear seats, are available at an additional cost. There have also been updates in the choice of leather and trims, with notable offerings from BMW Individual.

Lamborghini Urus S

Lamborghini urus s versus bmw x5m competition
urus s interior

The 2023 Lamborghini Urus S is a testament to power and luxury within the high-end SUV category. Stepping into its interior is an invitation to experience Italian luxury at its best. Depending on preference, one can opt for a five-passenger seating or a more exclusive four-seat layout with rear captain’s chairs.

Each seat blends the finest Italian leather, plush Alcantara, and tasteful trimmings, designed to provide a secure grip during spirited drives and optimum comfort over longer journeys.

From a tech perspective, the Lamborghini Infotainment System III (LIS III) impresses with its dual touchscreen layout. The top screen is primarily for entertainment and navigation functions, while the bottom screen facilitates climate control and other amenities.

Android Auto and Apple CarPlay are seamlessly integrated in a nod to modern convenience, reflecting Lamborghini’s dedication to merging age-old craftsmanship with contemporary tech.

The Urus S doesn’t fall short in terms of utility, boasting a spacious 616-liter cargo space, ensuring travelers don’t skimp on their luggage needs.


The Pricing for the BMW X5M Competition in the U.S. market starts at $123,295 (after destination). However, the starting price for the Lamborghini Urus S in the U.S. hovers between $220,000 and $230,000.


Lamborghini urus s vs bmw x5m competition
bmw x5m competition rear profile

The BMW X5M Competition impressively demonstrates the capabilities of the German automaker in fusing luxury with potent performance. Its sports car-inspired dynamics, including the adaptive M suspension, are testimonies to BMW’s prowess in translating exhilarating performance to a larger form factor. Perhaps most notably, the X5M offers performance metrics close to the Urus S, making it an exceptional value proposition given its notably lower price point. However, certain design decisions, such as its pronounced wheel setup and reduced ground clearance, might be viewed as compromising the traditional SUV capabilities in favor of a more road-focused aesthetic. Its interior, though luxurious, can be seen as a refined continuation of BMW’s established design ethos rather than a dramatic departure.

On the other side, the Lamborghini Urus S proudly carries forth the Italian brand’s legacy of audacious designs and power-packed performance. Its assertive aerodynamics and engine setup echo Lamborghini’s supercar DNA. While it does command a significant premium over the X5M, its marginally superior performance and the allure of the Lamborghini badge could justify the added expenditure for certain enthusiasts. However, it’s worth noting that while the Urus S remains a formidable performer, the inherent characteristics and weight challenges of SUVs mean it needs to fully harness the raw performance ethos typical of Lamborghini’s sports car lineup.

In conclusion, the BMW X5M Competition and the Lamborghini Urus S are formidable champions in the luxury SUV segment, with distinct strengths and considerations. BMW has delivered an SUV close to the performance benchmarks of the more expensive Urus S sets, presenting a compelling value proposition for those seeking near-supercar performance without the supercar price tag. However, for individuals with deeper pockets and an affinity for the iconic Lamborghini badge, the Urus S offers that extra edge in performance wrapped in a package of Italian luxury and audacity. Ultimately, the decision rests on whether the buyer seeks the best performance value for their money or is willing to invest more for the prestige and slight performance edge Lamborghini promises.

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