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I’m sure you all know PUR as one of the more renowned custom wheel companies, we’ve seen some amazing Lamborghini wearing these high fashion rims finished in matte black or a red anodized glossy finish, even Rose Gold plating is possible from PUR.

But ever since PUR Wheels started out they had a vision to offer a complete package to customers, not only an impressive set of wheels to make their exotic or high end car stand out from the crown, but also some stylish aerodynamic add-ons.

Finally the first product from PUR AERO-dynamics has been released … and I’m happy to say it fits the Lamborghini Aventador, one of my favorite cars on the market today. I also have to admit the field of tuners that offer parts for the current V12 flagship from Sant’Agata has been growing steadily over the last two years with Mansory being one of the first to offer a total transformation for the Aventador and DMC being a household name these days with their very successful Molto Veloce kit … so does PUR AERO-dynamics have an edge on the fierce competition out there?

At this moment the parts list for the Lamborghini Aventador LP700-4 from PUR AERO-dynamics might seem a bit limited with a front lip, a rear deck lid (to replace the original wing) and a high riding rear wing … all parts are made from 2×2 carbon fiber and can be finished in a high gloss clear coat to show the weave, but more importantly these new PUR items offer an oem-like fitment … which is very important as this offers the option of removing the kit once you sell the car without leaving any additional holes.

The front lip is actually more of an extension of the original bumper while at the side there are small, uprising fins like we’ve seen on many race cars already, finished in clear carbon fiber it does look rather nice, the big rear wing looks like it has been heavily influenced by the Super Veloce optional rear wing that was available on the Murciélago LP670-4, even the struts look close to that one … still with the original Aventador rear deck wing being replaced with a carbon fiber unit too the overall impression for this PUR rear wing isn’t too bad.

According to PUR AERO-dynamics this Aventador kit is just the start … PUR wants to create a special aerodynamic package for several high end cars they already offer wheels for … so we can expect some more tuning parts from them later on …