Poole Gets Its Own Lamborghini: Inside the Thirteenth UK Showroom
Lamborghini’s newest UK address sits on Sterte Avenue West in Poole, Dorset, a coastal town better known for its natural harbour and proximity to the Sandbanks peninsula than for supercar retail. The showroom opened its doors to clients on March 30, 2026, according to the dealership, with the formal inauguration following on May 13 in the presence of Chairman and CEO Stephan Winkelmann. That six-week gap between the commercial opening and the ribbon-cutting ceremony is worth noting: the facility was already doing business well before the champagne was poured.
As Lamborghini’s thirteenth UK location, Poole fills a geographic gap. The showroom serves as the sole official Lamborghini representative for Dorset, Hampshire, and the broader South of England, a region that previously required prospective buyers to travel to Pangbourne, London, or beyond. Winkelmann’s presence at the inauguration signals something beyond routine dealership expansion. CEOs of supercar companies do not fly in for every new showroom. They show up when the market justifies the investment.
“This new state-of-the-art showroom in Poole strengthens our presence in the UK, representing our thirteenth location in a country that is consistently one of our top markets globally,” said Stephan Winkelmann.
Guests at the event were treated to a display of Lamborghini’s complete hybridised product range: the Revuelto, the Temerario, and the Urus SE. The Centenario, one of just 40 units produced with its naturally aspirated 770 hp V12, was also present, positioned as a forebear to the upcoming Fenomeno. The lineup told a deliberate story, from legacy V12 exclusivity to the electrified future Lamborghini now sells across every model in its portfolio.
Why the UK Commands This Level of Attention
Lamborghini says the UK ranks consistently among its top four global markets, alongside the United States, Germany, and (depending on the year) the Middle East or Japan. With 10,747 cars delivered globally in 2025, even a modest single-digit percentage share for the UK translates into meaningful volume for a manufacturer that guards exclusivity as fiercely as Lamborghini does.
Thirteen showrooms for a country the size of Oregon is dense coverage, and it reflects more than just sales numbers. The UK’s supercar culture runs deep, from the Cotswolds to central London, and British buyers tend to be enthusiastic users of personalization programs. One report indicates an average 12-month lead time for new Lamborghini orders in the UK, which suggests demand comfortably outpaces supply. For a brand that deliberately limits production, that kind of order backlog is a feature, not a problem.
The competitive context matters, too. Ferrari, McLaren, Porsche, and Aston Martin all maintain robust UK dealer networks, and McLaren builds its cars just outside Woking. Lamborghini’s decision to plant another flag on the south coast, rather than consolidate existing locations, reads as a statement about market share ambitions. Poole’s affluent catchment area, particularly the Sandbanks corridor, represents exactly the demographic Lamborghini courts: high-net-worth buyers who value proximity and personal service over a long drive to a distant showroom.
The Ad Personam Experience and What Poole Actually Offers
The Poole facility includes an Ad Personam area, Lamborghini’s in-house bespoke customization suite where buyers choose exterior colors, interior leathers, stitching patterns, carbon fibre trim, and the dozens of options that transform a factory Lamborghini into something genuinely personal. The space reportedly features both digital configuration tools and physical material samples, allowing clients to see and touch the leather and Alcantara they are committing to before placing an order.
For anyone who has configured a supercar exclusively through an online tool, the difference is substantial. Screens cannot convey the grain of a leather swatch or the way a particular shade of paint shifts under showroom lighting. Lamborghini’s push to embed Ad Personam suites in regional showrooms, rather than reserving them for flagship locations, suggests the company recognizes that the specification process is a critical part of the ownership experience. If you are spending six figures on a car you will wait a year to receive, the act of choosing its details should feel like an event, not a web form.
The showroom also offers Lamborghini Selezione certified pre-owned models, comprehensive aftersales servicing, original spare parts, and accessories. Lamborghini says the facility will host exclusive client events, though specific programming for Poole has not been detailed. Forum discussions among UK Lamborghini owners frequently highlight the importance of a trusted local service relationship, particularly for models that demand specialist attention. Having that relationship available in the South of England, rather than requiring a trip to London or the Midlands, is a practical benefit that matters more in daily ownership than any launch-day spectacle.
The Electrified Lineup on Display: What Poole Clients Will Be Buying
The three models on the showroom floor at the inauguration represent the entirety of Lamborghini’s current production range, and every one of them is a hybrid. Lamborghini claims to be the first brand in the super sports car segment to offer a fully hybridized lineup, a distinction that carries weight regardless of whether you view electrification as progress or compromise.
The Revuelto sits at the top. Lamborghini says its 6.5-litre naturally aspirated V12 works alongside three electric motors and a lithium-ion battery pack for a combined 1,015 CV, with 0 to 62 mph arriving in 2.5 seconds and a top speed exceeding 215 mph. The introduction of an 8-speed dual-clutch gearbox, a first for a Lamborghini V12, replaced the single-clutch automated manual that defined Aventador ownership for over a decade. That gearbox alone changes the character of the car more than the hybrid system does, smoothing out what was always the Aventador’s most divisive trait.
The Temerario, successor to the Huracán, brings a fundamentally different engine philosophy. Its all-new 4.0-litre twin-turbo V8, paired with three electric motors, produces over 920 CV and revs to 10,000 rpm. That redline figure is the headline: no other production supercar in its segment reaches it, and Lamborghini leans on that number to argue the Temerario preserves the high-revving emotional character the naturally aspirated V10 made famous, despite the shift to forced induction.
The Urus SE completes the trio. Lamborghini says its 4.0-litre twin-turbo V8 and electric motor, backed by a 25.9 kWh battery, deliver 800 CV, 950 Nm, and over 35 miles of electric-only range. With 13 driving modes spanning full-electric urban cruising to off-road capability, the Urus SE remains the volume anchor. It accounts for a significant share of Lamborghini’s global deliveries, and its plug-in hybrid architecture gives it a practical advantage in UK cities where clean-air zones are expanding.
| Model | Powertrain | Combined Output | 0-62 mph | Top Speed |
|---|---|---|---|---|
| Revuelto | 6.5L V12 + 3 electric motors | 1,015 CV | 2.5 sec | 215+ mph |
| Temerario | 4.0L twin-turbo V8 + 3 electric motors | 920+ CV | TBC | TBC |
| Urus SE | 4.0L twin-turbo V8 + electric motor | 800 CV | 3.4 sec | 194 mph |
Heritage as Strategy: The Centenario and the Road to Fenomeno
Placing the Centenario alongside the hybrid lineup at the Poole inauguration was not accidental. Limited to 40 units and powered by a 770 hp naturally aspirated V12, the Centenario represents the kind of hyper-exclusive, heritage-rooted special edition that Lamborghini builds better than almost anyone. It was presented specifically as a forebear to the Fenomeno, a model Lamborghini has confirmed but not yet fully detailed.
The implication is clear: the Fenomeno will continue the tradition of ultra-limited, ultra-desirable models that sit above the standard range. What Lamborghini has not confirmed is whether the Fenomeno will carry a hybrid powertrain, a naturally aspirated engine, or something else entirely. The Centenario’s presence at Poole suggests the company wants buyers to associate the Fenomeno with that lineage of rarity and craftsmanship, regardless of what sits under its engine cover.
For prospective buyers watching the Fenomeno’s development, the practical takeaway is straightforward: if the allocation model follows the Centenario’s pattern, securing one will require an established purchase history with Lamborghini and a relationship with a dealer. Showrooms like Poole exist, in part, to build exactly those relationships before the next limited-run model is announced.
A pristine Lamborghini Miura SV gracefully navigates the grounds of a classic car event. Image: Automobili Lamborghini.
How Lamborghini’s Hybrid Bet Compares to the Competition
Lamborghini’s claim to be the first fully hybridized super sports car brand is a pointed competitive statement. Ferrari still sells the naturally aspirated 296-series alongside its hybrid models, and McLaren’s electrification roadmap has been slower to materialize in production form. Porsche offers hybrid variants of the Cayenne and Panamera but keeps the 911 range largely combustion-only for now. By committing every current production model to hybrid architecture, Lamborghini positions itself as the brand that embraced electrification most completely at the top of the performance market.
Whether that positioning resonates with buyers depends on execution. The Revuelto’s V12 hybrid system preserves the naturally aspirated engine note that defines Lamborghini’s emotional appeal, while the Temerario’s turbocharged V8 represents a genuine departure. Forum discussion among enthusiasts remains mixed on forced induction replacing the V10, though the 10,000 rpm ceiling goes a long way toward softening that concern. The Urus SE’s electric range, over 35 miles, gives it a practical edge over rivals in the Super SUV segment for daily urban use.
Lamborghini’s broader Direzione Cor Tauri strategy, which encompasses the hybridization of the entire lineup and a commitment to sustainability at its Sant’Agata Bolognese headquarters (carbon-neutral for over a decade, according to the company), frames these models as part of a longer trajectory rather than isolated product decisions. The Poole showroom, in that context, is less about a single location on the Dorset coast and more about ensuring that every corner of a key market has direct access to the brand’s evolving identity.
For UK buyers weighing a Lamborghini against a Ferrari, McLaren, or Porsche, the practical question is whether the hybrid systems add tangible value in daily ownership or simply meet regulatory requirements. The Urus SE’s electric range makes a real difference for London commutes and congestion charges. The Revuelto and Temerario hybrids are primarily performance tools, with the electric motors filling torque gaps and sharpening throttle response rather than enabling meaningful zero-emission driving. Knowing which kind of hybrid you are buying, and why, is the most useful distinction a prospective owner can make.
What Poole Means for Lamborghini’s UK Future
Lamborghini now operates 186 dealers across 56 countries. Thirteen of those sit in the UK, a ratio that underscores how seriously the company takes the British market. The Poole showroom fills a geographic and strategic gap, bringing sales, service, certified pre-owned inventory, and the full Ad Personam customization experience to a region that previously lacked a dedicated Lamborghini presence.
The timing aligns with a product range that, for the first time, is entirely electrified. Every car a Poole client orders will carry a hybrid powertrain. Every car displayed at the inauguration carried one, except the Centenario, which was there to remind everyone where the brand came from. That tension between heritage and evolution is deliberate, and it defines the current chapter of Lamborghini’s story more than any single showroom opening could.
For South of England buyers who have been traveling to London or Pangbourne to spec, service, or simply browse, the practical value is immediate. A closer dealer means easier service appointments, faster parts access, and a more personal relationship with the people who will eventually help you secure an allocation when the next limited edition arrives. In the supercar world, proximity to your dealer is not a luxury. It is infrastructure.
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