Showcasing Elegance on Ice: 2 Rare Iconic Cars from Lamborghini Museum in St. Moritz Make a Historic Appearance

From Museum to Frozen Lake: The Journey of Lamborghini's Masterpieces to St. Moritz's Icy Stage

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The International Concours of Elegance (I.C.E.) occurred on the frozen lake at St. Moritz on February 23-24. it showcased the epitome of classic automotive beauty and marked a significant moment for Automobili Lamborghini. For the second year running, Lamborghini participated in this illustrious event, represented by Lamborghini Polo Storico, the heart and soul of Lamborghini enthusiasts and collectors worldwide.

Lamborghini Polo Storico: Preserving History, Celebrating Heritage

Rare iconic cars from lamborghini museum in st. Moritz

Lamborghini Polo Storico plays a crucial role in not just preserving but celebrating the rich heritage of Lamborghini. This year, the event was a stage for two rare iconic cars from the Lamborghini Museum in Sant’Agata Bolognese: the 1973 Jarama G.T.S. and the 1968 400 GT 2+2, both emblematic of Lamborghini’s relentless pursuit of perfection.

The Stars of the Show: Jarama G.T.S. and 400 GT 2+2

The 1973 Jarama G.T.S.: A Vision of the 70s

Rare iconic cars from lamborghini museum in st. Moritz

Unveiled at the Geneva Motor Show in 1970, the Jarama G.T.S. was Lamborghini’s answer to the perfect G.T. car. Designed by Carrozzeria Bertone, its angular lines and unique features, like the front headlight eyelids, set it apart. The car on display, a true testament to Lamborghini’s heritage, still sports its original Blu Tahiti body and mustard-yellow interior, returning visitors in time.

The 1968 400 GT 2+2: A Legacy of Innovation

The 400 GT 2+2, introduced in 1966, significantly evolved Lamborghini’s design and engineering prowess. Its 4.0-liter V12 engine and body, designed for beauty and functionality, represented the pinnacle of G.T. performance.


The model showcased in St. Moritz, in its original Grigio Saint Vincent livery with tobacco-brown interior, is a piece of automotive history, embodying the spirit of innovation that drives Lamborghini.

Rare Iconic Cars from Lamborghini Museum in St. Moritz I.C.E. Event: A Confluence of Beauty and Elegance

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The I.C.E. event, now in its third edition, has established itself as a premier gathering for classic car enthusiasts. The frozen lake of St. Moritz provides a backdrop unlike any other, where over 50 classic cars are judged not just on their beauty but also their historical significance.

Lamborghini Polo Storico’s participation highlights the brand’s commitment to its historical legacy and the importance of classic car culture.

A Meeting Point for Enthusiasts and Collectors

Alessandro Farmeschi, Global After Sales Director of Automobili Lamborghini, emphasized The I.C.E.’s unique opportunity for meeting customers and enthusiasts. The event aligns perfectly with Lamborghini’s spirit of celebrating classic cars as museum pieces and as symbols of living history, meant to be driven and enjoyed.

With its presence in St. Moritz, Lamborghini Polo Storico is looking back at the brand’s glorious past and looking forward to a future filled with more goals, certifications, and restorations. This dedication to preserving Lamborghini’s heritage ensures that the legacy of the House of Sant’Agata Bolognese will continue to inspire and excite for generations to come.

Our View on Rare Iconic Cars from Lamborghini Museum in St. Moritz

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The International Concours of Elegance (I.C.E.) was held on the frozen lake of St. Moritz, and Lamborghini participated through its Polo Storico division. The event celebrated the rich history and heritage of automobiles, particularly showcasing vintage cars and highlighting Lamborghini’s commitment to its legacy. However, the focus could have been expanded to consider how celebrating classic cars aligns with contemporary environmental challenges and the automotive industry’s shift towards sustainability.

Moreover, while the event effectively conveyed the allure and significance of classic car events in promoting heritage, it could also have pondered on the accessibility of such events to the general public and the inclusivity of the classic car community. Overall, while the event successfully captured the essence of the I.C.E. event and Lamborghini’s prestigious role, a more rounded critique could enhance understanding of its cultural and ecological footprint.

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