Lamborghini’s Q1 2025: A Hybrid-Powered Record Quarter
Lamborghini’s entire commercial momentum now rests on two plug-in hybrid models, and the financial returns leave little room for debate. Q1 2025 turnover reached €895.2 million, a 29.6% jump over the same period last year, while operating income climbed 32.8% to €248.1 million. The company delivered 2,967 cars in the quarter.
The catalyst is clear: the Revuelto, Lamborghini’s first V12 plug-in hybrid, reached full production capacity, and the Urus SE, the new hybrid version of the Lamborghini Super SUV, is contributing to attracting new customers. The early returns suggest the electrification strategy is working precisely as intended. For context, Carbuzz reported that Lamborghini delivered 2,539 vehicles in Q1 2022, which was then a company best.
The Revuelto and Urus SE: How Hybridization Became the Profit Engine
Skeptics wondered whether electrification would dilute the Lamborghini formula. The quarterly numbers offer a blunt rebuttal.
The Revuelto is Lamborghini’s first V12 plug-in hybrid, preserving the engine character that purists demand while delivering the instantaneous torque response that hybrid architecture enables. Its WLTP combined consumption of 11.86 l/100 km and 276 g/km of CO₂ are not exactly Prius territory. The Urus SE is a plug-in hybrid version of the Super SUV with a WLTP combined consumption figure of just 2.08 l/100 km and CO₂ emissions of 51.25 g/km.
Some commentators have suggested Lamborghini benefited from being slow to adapt to EVs, as supercar EVs are not currently popular. Whether by strategy or fortunate timing, the result is a hybrid lineup that enhances performance credentials, and Lamborghini says Q1 performance was driven by the Revuelto and the arrival of the Urus SE.
Regional Delivery Breakdown: A Strategically Balanced Growth Story
The geographic distribution behind these numbers tells a more interesting story than the topline figures alone. EMEA led with 1,368 deliveries, a 46% increase over Q1 2024. The Americas followed at 1,034 units (up 35%), with APAC contributing 565 cars (up 19%).
The United States was the top market in Q1 2025 at 933 units. Germany came second with 366, followed by the United Kingdom at 272, Japan at 187, and Italy at 143. South Korea, the Middle East, Switzerland, Australia, and France/Monaco rounded out the top ten.
| Region | Q1 2025 Deliveries | YoY Growth |
|---|---|---|
| EMEA | 1,368 | +46% |
| Americas | 1,034 | +35% |
| APAC | 565 | +19% |
The EMEA surge is particularly striking. Equally important, the three-region split becomes more relevant as trade tensions escalate.
What a Two-Year Revuelto Waitlist Means for Exclusivity and Pricing Power
A multi-year backlog at this price point reflects the sustained demand for the model. For anyone considering a Revuelto order today, delivery realistically falls sometime in 2027 or beyond.
Lamborghini did not provide a specific model-by-model sales breakdown for Q1 2025, so the exact split between Revuelto and Urus SE deliveries remains undisclosed. What the overall delivery count confirms is that the Revuelto has reached full production capacity and the Urus SE has arrived, feeding the revenue growth behind the hybrid strategy.
Trade Policy: A Luxury Brand’s Geopolitical Hedge
Buried in the financial announcement is something you almost never see from a supercar manufacturer: an explicit position on international trade policy. Lamborghini states it supports “international trade based on shared rules, open markets, and stable relationships among global economies,” adding that protectionist measures could negatively affect growth and competitiveness.
The company notes it is not currently impacted by the latest trade measures between Europe and the United States but is actively monitoring the situation and assessing potential impacts on its entire industrial chain. Whether Lamborghini would absorb those costs, pass them to buyers, or adjust allocation strategy remains unaddressed.
Competitive Landscape and the Road Ahead
Lamborghini’s Q1 performance looks even more remarkable against the broader luxury landscape. Both Ferrari and Lamborghini posted record sales in 2022, and the trajectory since then tells a story of sustained demand at the very top of the market. Lamborghini set a new sales record in 2022, and according to Motor1, continued setting first-half records into 2023 before Revuelto deliveries had even begun.
One independent analysis on the Lamborghini-Talk forum suggests that Lamborghini and Bentley together accounted for approximately 1.3% of Audi Group’s vehicle sales but delivered nearly 50% of its profits in the first half of 2025.
The Temerario is Lamborghini’s twin-turbo V8 hybrid super sports car. Lamborghini says the Urus SE is contributing to attracting new customers, and the open question is whether global trade conditions will let Lamborghini keep building on its momentum without disruption.
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